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The car debuted at the Paris auto show in 1973 and began production in 1974. It was badged as a Dino, a status unchanged until floundering sales led Maranello to replace the Dino labels with the prancing horse. Traditional star-patterned five spoke wheels replaced the Dino wheels and boxer trim was added to many of the cars residing on dealers lots. The car got great reviews on its driving but there were many who disliked the angular styling especially in the long shadow of the popular 246.